Recommended Reading
We have assembled a list of recommended reading materials in the categories of advertising, sales and marketing, customer service and Home Care Specific Sales (Marketing and Customer Service Books). These books provide useful information for home health and hospice agencies. To learn about other resources or to talk about the information in any of the books listed below, please call Home Care and Hospice Marketing Solutions today.
Advertising
Ogilvy on Advertising,David Ogilvy, First Vintage Books
Tested Advertising Methods, John Caples, Prentice Hall
The Fall of Advertising and The Rise of PR, Al Ries and Laura Ries, Harper Business
Creative Advertising Ideas and Techniques from the World's Best Campaigns, Mario Pricken, Thames and Hudson
Sales and Marketing
Selling 101, Zig Ziglar, Thomas Nelson Publishers
Better than Good: Creating a Life You Can't Wait to Live, Zig Zigler
Guerilla Marketing, Jay Conrad Levinson, Houghton Mifflin Company
Permission Marketing, Seth Godin, Simon & Schuster
Unleashing the Idea Virus, Seth Godin, Simon & Schuster
Free Prize Inside, Seth Godin, Penguin Business Books
All Marketers are Liars, Seth Godin, Penguin Books
The New Solution Selling, Keith M. Eades, McGraw Hill
The New Strategic Selling, Stephen E. Heiman, Warner Business Books
Customer Centric Selling, Michael T. Bosworth, McGraw Hill
22 Immutable Laws of Marketing, Jack Trout and Al Ries, Harper Business
Purple Cow, Seth Godin, Portfolio Hardcover
Customer Service
On Great Service: A Framework for Action, Leonard L. Berry
All Business is Show Business, Scott McKain, Nelson Business Books
Knock Your Socks Off Service, Ron Zemke, Amacom Books
Fabled Service: Ordinary Acts, Extraordinary Outcomes, Betsy Sanders
Fish! A Remarkable Way to Boost Morale and Improve Results, Stephen C. Lundin
Positively Outrageous Service, T. Scott Gross, Warner Books
Outrageous, T. Scott Gross, Amacom Books
Best Practices, Robert Hiebeler, Arthur Anderson
Home Care Specific Sales, Marketing and Customer Service Books
Field Guide to Selling Hospice Services with Legendary Results, by Michael Ferris
Field Guide to Selling Home Care Services with Legendary Results, by Michael Ferris
Complete Guide to Home Care Sales & Marketing for Legendary Results, by Michael Ferris
How To: Market and Deliver Legendary Results, by Michael Ferris
Managing Home Care Sales Teams for Legendary Results, by Michael Ferris
17 Proven Methods to Grow Referrals for Legendary Results in Home Care and Hospice eBook, by Michael Ferris
17 Proven Ways to Grow Referrals Implementation Workbook for Legendary Results in Home Care and Hospice eBook, by Michael Ferris
101 Home Care Promotional Strategies - That Deliver Legendary Results without Busting Your Budget, by Michael Ferris- 48 Proven Steps To Successfully Market Your Home Care Services, Adam D. Bishop and Judy A. Bishop