Web Marketing Secrets
Posted by Mike Ferris on Friday, August 07, 2009 and posted in Home Health Care Hospice SalesThe key to successful long-term Web marketing is to start an ongoing dialogue with the prospective patients or clients. The goal for your electronic marketing and even traditional advertising should be to build a list of people interested in home health, hospice or private duty. Then you can keep value added information coming to them on a regular basis.
This is the best way to leverage your Web site. Make it easy for them to sign-up by putting the sign-up box on the first page in a prominent location. Offer some item of perceived value, such as a free report, that will entice them to sign-up. Make sure that they opt-in to your list and then keep building!
Tip: Put an e-mail address in your advertisements to enable interested people to contact you for information or the free report. This will result in a much higher conversion ratio than just listing your Web address.
Note: If you are part of an integrated health care system or hospital based, make sure it is easy to find your agency’s information on the Web. Too many times I find that these home health agencies and hospices are hidden on some hard to find page on the parent company’s Web site. Get your own domain name and set up your own pages—the results will be startling!