Quick Last Minute Marketing Tip for the Holidays
Posted by Mike Ferris on Friday, November 21, 2008 and posted in Home Health CarePurchase clear pill bottles or pour bottles and fill with red and green M&M candies. You can order them from pharmacy supply companies or from your local pharmacy. Print a label that would look like a prescription label with your agency name and logo where the pharmacy would normally appear. In the prescription line write a humorous script for taking two whenever in need of Holiday Cheer. At the bottom of the label list your marketing contact and phone number for refills. The idea is to make it look as much like a prescription label as possible and have some fun at the same time.
Sample:
“Take two whenever in need of Holiday Cheer. Repeat as necessary. Feel free to spread the cheer with your friends.”
“Call Mary Marketer at Happy Home Care at 555.555.5555 for refills.”
After the Holidays you can go back to offices with other colors and messages on the pill bottles or you can provide them with a candy jar that you will refill with nice seasonal candies.
Have fun with your “prescription for Holiday Cheer” and remember everyone loves M&Ms. But for those that do not like chocolate, you can obtain other red and green colored candies to fill their bottles.
This promotion is one that can be set up very quickly and can serve as a last minute fill-in if you run out of items to use in promoting the holidays with your customers.
Excerpted from 101 Home Care Promotional Strategies That Deliver Legendary Results without Busting Your Budget! by Michael Ferris