More Tips for Efffective Printed Materials
Posted by Mike Ferris on Friday, February 29, 2008 and posted in Home Health Care Hospice SalesHere are this week’s tips for boosting the impact and results of your printed materials:
4) Keep it Clean
This means that you should not try to cram too much into the space allowed. White space is good to have in advertisements and in brochures. Keep the message clear and on point with the goals for the item. Edit for extraneous, repetitive or superfluous text, graphics or photos. Make it easy for the intended customer to see and understand the message.
Make it easy for the prospective customer to “see” the message. An example: It is much easier for the reader to understand a list of bulleted benefits than to have to read paragraphs of text to find these important items.
5) Use Testimonials or Endorsements
A testimonial will tell the story and create credibility faster than anything that you can do. People will always believe what others say about you more than what you say about yourself. Testimonials will tell the reader how others just like them have benefited from your services. The most effective testimonials have the person’s name and photograph. Remember: Make sure you have written permission to use the testimonial, name and photo in the promotion of your agency.
Endorsements lend credibility by having a respected person recommend your agency to others. The better known and respected the person is, the more impact their endorsement will have. Make sure that the person making the endorsement is famous for something that is consistent with the agency’s image and reputation.
Be sure to check back next week for the final two tips in our series.