Make 2009 Your Best Year Ever!
Posted by Mike Ferris on Friday, January 02, 2009 and posted in Home Health CareWhat’s Your Guarantee?
As you start the New Year, it is a great time to revisit your mission statement. What does your agency stand for? Do you provide a guarantee for your services? When we look at an agency and its ethics, we find that how it conducts its business reflects its core beliefs and principles. There is no better time of the year to define your guarantee.
Does your agency show its stripes?
For marketing purposes you should analyze what services you are willing to guarantee to your patients, clients, referral sources, etc. If you promise to see a new patient within 24 hours, have DME waiting for the patient to arrive home, maintain your intake line open until 6:30 p.m., or any other service guarantee, then you should market this promise to all of your referral sources and clients or patients. It should be meaningful and important and ideally unique. Make sure everyone in your market knows why you are the logical first choice for home care services.
The sales team must be trained to solve problems. This way, when an issue does arise, it will be resolved quickly and efficiently. In other words if your agency has a clear methodology for conflict resolution, then the solution will be consistent with your strategy.
Excerpted from 101 Promotional Strategies That Deliver Legendary Results without Busting Your Budget by Michael Ferris.
