You can’t tell the Players without a Program
Posted by Mike Ferris on Friday, December 12, 2008 and posted in Home Health CareCreate a “meet the staff” sheet to provide a human element to your marketing efforts. This will give you the opportunity to highlight the experts in the agency in a very visible and understandable manner.
You should have a staff sheet for each different area of specialization in your agency. Bring these sheets to every sales call and promotional event and make sure that your referral sources have them in their offices too!
The sheets will be more effective if photos of staff members are included along with their background and qualifications. Print small quantities so that you can be flexible and react to any staff changes, both additions and subtractions.
This will work with any type of agency in any community. If you have never tried this, you should do so immediately. Then perfect the process and make it a part of your sales and marketing program.
One positive byproduct of this type of promotion is that your staff members will be honored to be featured in this manner. This could add to employee satisfaction, retention and team building.
Excerpted from 101 Home Care Promotional Strategies by Michael Ferris
