It’s time for March Madness!
Posted by Mike Ferris on Friday, March 13, 2009 and posted in Home Health CareThis NCAA basketball tournament is extremely popular, so take advantage of the hype and design a promotion around the event. Watch the tournament brackets to see if your key referral source’s alma mater is playing. Make sure to mention the tournament before it starts (half of the field +1 team will not be playing after the first weekend). Then play up the excitement with those referral sources whose teams keep winning.
This is a tournament that will last for several weeks, so make the most of these conversations.
Excerpted from 101 Home Care Promotional Strategies that Deliver Legendary Results Without Busting Your Budget! by Michael Ferris
