Caregiver Training
Posted by Mike Ferris on Friday, September 12, 2008 and posted in Home Health CareFamily caregivers are potential clients who are often overlooked by home health care agencies. These caregivers are already providing care to their own family members, and as a result are generally overlooked as prospects. The reality is that it is only a matter of time before they will either need additional help or will be in need of respite. What better way to build relationships with this community than to provide training for caregivers and caregiver support groups.
A recent study by the National Alliance for Caregiving in conjunction with the AARP asserts that while more than half of caregivers give assistance with ADLs, only 18% have received any formal training.
There are many times more caregivers than private duty patients in the community at large. They can all benefit from training on how to better care for their family members. This will create tremendous amounts of goodwill with this group of future potential clients.
Support groups are another excellent way to build strong relationships with this potentially important group of future clients.
Respite services can be pathway to future business. Offering respite care can be a great way to introduce you to family caregivers and opens the door to increased business. Anything your agency can do to build a strong bridge to the caregiver community will position the company to increase its market share in the future.
Excerpted from 101 Home Care Promotional Strategies That Deliver Legendary Results without Busting Your Budget by Michael Ferris
