2011

March

Written Testimonials

2009

November

What has you pumped up right now?

October

Holiday Promotions
Breast Cancer Awareness Month
Consistency

September

Staff Appreciation Day
Closing the Visit: Famous Last Words
People Can Hear Your Smile

August

Believe It or Not, September is Just Around the Corner!
Differentiation—How to Know Where to Draw the Line!
Web Marketing Secrets

July

Dealing with Doctors
Don’t Let Anything Get in the Way of Super Service!
Invest in Your Sales People and Program
Unbeatable Combination

June

Two Ways to Grow Referrals
Screening Medicare Secondary Without Sounding Stupid!
CEU Programs
What Is Your Service Commitment?

May

Happy Memorial Day!
Telephone Sales Skills
Selling Private Duty in Hospice Care (The Myth of No Money)
Promotional Ideas for May

April

Make Quality Calls
EASY Works!
Creating Marketing Traditions
Put Muscle Behind Quality - A Promise from the CEO!

March

Nametags that Work
Focus on the Basics
It’s time for March Madness!
Never Have a Bad Day!

February

March Arrives on Sunday!
Pens for Patients (And Teams, Too!)
Make Admissions Matter: The Power of the Page!
Hospice Sales Tips

January

Always Be Ready!
Subscriptions that Count
Documentation Blues: Write a Note, Not a Novel!
Attention Getting Orders!
Make 2009 Your Best Year Ever!

2008

December

Happy Holidays to All!
You can’t tell the Players without a Program
Counting Repeat Referrals

November

Choices, Not Decisions - Helping Callers Move Forward
Quick Last Minute Marketing Tip for the Holidays
Certification Periods - Why Burden the Patient?
November is National Home Care and National Hospice Month

October

The End of “Intake” - Customer Service Rules!
Log Every Visit!
Staff Visit Frequency—Not on the Referral Call
Caller and Referral Source - Don’t assume they’re the same!
The “10-Second Nutshell”:  How to Reduce Program Babble

September

Tips for Home Care Web Sites
Qualifying
Caregiver Training

August

It’s Already August!

July

Weekly Inspiration
Got Customer Service?
Turning Problems into Golden Opportunities
Know thy Customer

June

Celebrate Freedom Month
Marketing Not-for-profit Home Care Services
Celebrating Milestones
Are You Getting Outsold?

May

Maximize Referrals Before the Summer Begins!
What’s Working in the Home Care and Hospice Industry
Emerging Trends in Home Care Sales and Marketing
Your Brand is Your Promise
Goal for the Month of May

April

Home Care Marketing and Customer Service in a Digital World
Saturday Morning at the Movies
Grassroots Branding

March

Passion, Ethics and Sales
Internal Marketing
Cultivate Your Inside Salespeople
Last 2.5 Steps to Boosting the Impact of Your Printed Materials

February

More Tips for Efffective Printed Materials
Two More Tips to Boost the Effectiveness of Your Printed Materials
Seven Simple Steps to Boost the Effectiveness of Brochures and Print Advertisements
What You Give Away Speaks Volumes About Your Agency

January

More Steps to Successfully Selling Home Care Services
10 Steps to Successfully Selling Home Care Services

2007

December

Trader Joe’s Comes to Chapel Hill!
Happy New Year!

October

October’s Goal

September

Making the Intangible Tangible

August

Where’s Your Tipping Point?

July

Home Care is Special

June

Happy Independence Day!
Don’t Forget the “Little Guys”
Summer is Here!
Thanks for Reading the Blog

May

Goal for the Month of June
Leveraging Medicaid Waiver Opportunities
Sometimes Big Companies Make Big Mistakes

April

Permission is Golden
Selling in the Sticks
How to:  Harness the Power of Physician Champions

2006

November

Trader Joe’s’
Chanukah or Hanukah?