Promote good will with your staff, your referral sources, patients and clients this week. Continue preparation for the New Year, but let’s face it, this week is not a good week to promote anything!
Excerpted from 101 Promotional Strategies that Deliver Legendary Results without Busting Your Budget by Michael Ferris
Create a “meet the staff” sheet to provide a human element to your marketing efforts. This will give you the opportunity to highlight the experts in the agency in a very visible and understandable manner.
You should have a staff sheet for each different area of specialization in your agency. Bring these sheets to every sales call and promotional event and make sure that your referral sources have them in their offices too!
The sheets will be more effective if photos of staff members are included along with their background and qualifications. Print small quantities so that you can be flexible and react to any staff changes, both additions and subtractions.
This will work with any type of agency in any community. If you have never tried this, you should do so immediately. Then perfect the process and make it a part of your sales and marketing program.
One positive byproduct of this type of promotion is that your staff members will be honored to be featured in this manner. This could add to employee satisfaction, retention and team building.
Excerpted from 101 Home Care Promotional Strategies by Michael Ferris
Accurate coding and tabulation of repeat referrals varies widely among AdmitRight users, primarily because call centers use a very narrow definition: the caller is referring a patient who was previously
referred but not admitted. So what’s wrong with that? Nothing, other than there are other types of calls which should be coded as repeat referrals:
Visit not scheduled: If a visit is not scheduled on the initial call, any subsequent communication about the potential patient initiated by either the patient/family, professional referral source, or by hospice staff, should be counted as a repeat referral.
Follow-up calls: Therefore, every follow-up call made by hospice staff is a repeat referral, even though the staff is initiating the call.
What’s not counted: If an initial professional referral results in the hospice calling the patient or family to schedule a visit time, then it is not a repeat. Why? Because this is the call center’s first opportunity to schedule a visit with the family.