CEU Programs
Posted by Mike Ferris on Friday, June 12, 2009 and posted in Home Health CareThey still work as a way to get new business for the agency. The key is to find topics that are of interest to the local medical community. Making the class interesting and enticing will get you a lot more attendees than if the hook is only that they get CEUs (continuing education units).
Who do you want to attract? Determine that before you develop the course. This gives you the ability to design the course for the desired audience. Make sure to have CEU approval for RNs, MSWs, Case Managers and Insurance Agents.
The potential topics are too numerous to list here. Suffice it to say that there would have to be plenty of different ones available. Typically you will want to have a core program that you do every year and several related topics offered during the course of the year. There may be new topics that come up—so be flexible.
Your programs can be delivered to a specific practice or facility. The most effective draw (unfortunately) is food—but the more unusual and interesting the subject the less you have to depend on food to get the people in the seats. Try to find a large meeting room in the medical building or hospital. Ideally you want them out of their office but within the building. Invite not only the practice that you originally booked the presentation for, but also the others in the complex.
Try different times of the day and week until you find what works best for your audience/attendees.
Excerpted from 101 Home Care Promotional Strategies that Deliver Legendary Results Without Busting Your Budget! by Michael Ferris