Subscriptions that Count
Posted by Mike Ferris on Friday, January 23, 2009 and posted in Home Health Care SalesFind out what your best referral sources’ hobbies and interests are. Then find a magazine that speaks directly to these interests. Send them a gift subscription from you and your agency with a note letting them know that “I wanted to give you something that you would enjoy in your personal time over the entire year.” Most subscriptions are not that expensive and can be a really effective way to get the attention of a referral source. You can bet that your competition is not doing this in a systematic manner creating long-term, year around good will.
Excerpted from 101 Home Care Promotional Strategies that Deliver Legendary Results Without Busting Your Budget! by Michael Ferris