Saturday Morning at the Movies
Posted by Mike Ferris on Friday, April 11, 2008 and posted in Home Health Care SalesRecruiting and marketing idea of the decade! When a great new family movie comes out, contact the theatre and arrange to rent a screen. Normally a screen can be rented before the first showing of the day, which is usually around midday. Then invite employees and referral sources and their families to attend. Other invitees could include potential recruits and physicians.
Make sure that the invitations are fun. They can be oversized movie tickets or bags of popcorn, for example. A direct mail piece could be in the form of an oversized postcard.
Arrange to have popcorn and beverages available. Before the film begins the highest ranking person from the agency in attendance and the marketing director should say a few words to thank everyone for coming. Tell the referral sources that you appreciate their confidence and referrals. Tell the recruits that your agency always has a place for quality professionals and to contact you to set up an appointment to discuss an opportunity for a rewarding career in home care. And, of course, thank your staff for all that they do, and their families for supporting them.
Follow-up is critical to the success of this type of event! Everyone who attended should be contacted and thanked again for coming. The referral sources should be contacted by the sales team. The recruits should be contacted by the agency director or someone in a senior management position.
Excerpted from 101 Promotional Strategies That Deliver Legendary Results without Busting Your Budget! by Mike Ferris