Goal for the Month of May
Posted by Mike Ferris on Saturday, May 03, 2008 and posted in Home Health Care SalesYou should plan to celebrate staff appreciation week and nurse appreciation week this month. One agency created a billboard advertisement with a photo of their nurses and the caption “Our Thanks to Our Nurses. Nurse Appreciation Week May 7-13.” This not only shows your staff that you care, but it also promotes your image in the community. When they were recruiting nurses, they were amazed by how many cited the billboard in their decision to apply when they saw the classified ad.
This is National Older Americans Month—there are many ways to tie in a promotion this observance. For example, co-sponsor an event with an organization for the elderly (AARP, Alzheimer’s Association, National Alliance for Caregiving, to name a few) at a senior center, retirement community or assisted living facility.
Monthly Reminders:
It’s time to start preparing for summer. Take out those notes you made since you started talking with referral sources about their vacation plans months ago. Bring something appropriate for the vacation the week before your referral source leaves. Tie the gift to the trip or give something that will be helpful to the planning or packing process.
Excerpted from 101 Home Care Promotional Strategies That Deliver Legendary Results without Busting Your Budget! by Michael Ferris