March Arrives on Sunday!
Posted by Mike Ferris on Friday, February 27, 2009 and posted in Home Health CareThis is the month to focus on upgrading accounts. In March, you should focus on converting new accounts from February into “A” accounts. Plan a campaign focused on turning your “B” accounts into “A” accounts. Every account that you convert in March will increase your sales for the year exponentially.
In summary, by focusing on prospecting and qualifying activities in January, focusing on opening new accounts in February and upgrading accounts in March, you will be well on your way to a great year.
Monthly Reminders:
Nurse’s Week plans should be in place by now. It occurs the second week of May and any specialty giveaways should already be ordered. If you are planning advertisements for Nurse’s Week you should have the space reserved (especially if you are doing medical publication, billboards or bus stop ads) and the message for the campaign should be in place. The marketing people will need to produce the creative and the copy now.
Holidays and Important Dates:
Doctor’s Day
Saint Patrick’s Day
Orthodox Lent
Lent
Excerpted from 101 Home Care Promotional Strategies that Deliver Legendary Results Without Busting Your Budget! by Michael Ferris