Believe It or Not, September is Just Around the Corner!
Posted by Mike Ferris on Friday, August 28, 2009 and posted in Home Health CareGoal for the Month:
Time to plan a Holiday Helpers campaign! Start the process by defining the services you will offer. The promotion must include a Holiday Helpers services information sheet that lists all of the special services that can be provided during the holiday season. These are privately paid services that can range from housecleaning, decorating, shopping, package wrapping, meal preparation, holiday card addressing, travel companionship and companionship while family is away. Then distribute these flyers to your existing clients and patients, senior centers, referral sources and elsewhere. Offer gift certificates to adult caregivers in a special direct mailing.
Monthly Reminders:
Register now for the NAHC Annual Meeting and make travel reservations early for the best airline ticket prices. Consider bringing the entire sales team—there are often several sessions about sales and marketing. During the off hours, strategy meetings can be scheduled to discuss plans for the upcoming year. One tremendous benefit of exposing the sales team to a national meeting is that they will see that they are part of a dynamic industry filled with professionals.
September is Cancer Awareness Month including Ovarian, Pediatric and Childhood Cancer Month. Partner up with your local oncology specialists and the local American Cancer Society to heighten awareness of prevention and diagnosis for the general public and the elderly.
Excerpted from 101 Home Care Promotional Strategies that Deliver Legendary Results Without Busting Your Budget! by Michael Ferris